Last updated: August 23, 2022
In this policy, we lay out: what data we collect and why; how your data is handled; and your rights with respect to your data. We do not sell your data.
This policy applies to all products built and maintained by Leif Erikson Ventures, LLC.
What we collect and why
Our guiding principle is to collect only what we need. Here’s what that means in practice:
Identity & access
When you sign up for one of our products, we ask for identifying information such as your name, email address, or phone number. This is to provide essential product functionality and so we can send you product updates and other essential information.
If you sign up for a paid product, you will be asked to provide your payment information and billing address. Payment information is submitted directly to our payment processor and doesn’t hit our servers.
We store on our servers the content that you upload or receive or maintain in your product accounts. Unless you delete this content, we may keep this content as long as your account is active. If you delete your account, your account will become immediately inaccessible. Accounting for database backups, your account will be fully purged from our systems within 90 days.
We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active.
We use third-party CAPTCHA services across our applications to mitigate brute force logins as a means of spam protection.
We also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.
A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings and accept or block individual cookies in your browser settings, although our apps won’t work and other aspects of our service may not function properly if you turn cookies off.
When you email us with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.
When we access or share your information
To provide products or services you’ve requested. We use some third-party subprocessors to help run our applications and provide the Services to you. This includes cloud and analytics providers.
To investigate, prevent, or take action regarding abuse. Accessing a customer’s account when investigating potential abuse is a measure of last resort. We want to protect the privacy and safety of both our customers and the people reporting issues to us, and we do our best to balance those responsibilities throughout the process. If we discover you are using our products for a restricted purpose, we will take action as necessary, including notifying appropriate authorities where warranted.
When required under applicable law.
Leif Erikson Ventures, LLC is a U.S. company. Our primary data infrastructure is located in the United States.
- Requests for user data. Our policy is to not respond to government requests for user data unless we are compelled by legal process or in limited circumstances in the event of an emergency request. However, if U.S. law enforcement authorities have the necessary warrant, criminal subpoena, or court order requiring us to share data, we must comply. Likewise, we will only respond to requests from government authorities outside the U.S. if compelled by the U.S. government through procedures outlined in a mutual legal assistance treaty or agreement. It is our policy to notify affected users before we share data unless we are legally prohibited from doing so, and except in some emergency cases.
- Preservation requests. Similarly, our policy is to comply with requests to preserve data only if compelled by the U.S. Federal Stored Communications Act, 18 U.S.C. Section 2703(f), or by a properly served U.S. subpoena for civil matters. We do not share preserved data unless required by law or compelled by a court order that we choose not to appeal. Furthermore, unless we receive a proper warrant, court order, or subpoena before the required preservation period expires, we will destroy any preserved copies of customer data at the end of the preservation period.
- If we are audited by a tax authority, we may be required to share billing-related information. If that happens, we will share only the minimum needed, such as billing addresses and tax exemption information.
How we secure your data
All data is encrypted via SSL/TLS when transmitted from our servers to your browser.
What happens when you delete your content
If you delete any content, it will become immediately inaccessible. Accounting for database backups, this content will be fully purged from our systems within 90 days.
Location of site and data
Our products and other web properties are operated in the United States. If you are located in the European Union, UK, or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.
Changes & questions
We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will refresh the date at the top of this page.